When is Generosity a Great Marketing Tool?

When is Generosity a Great Marketing Tool?When is generosity a great marketing tool?

Did you ever ask that question?  Has anyone thought about it?  Is generosity always a good marketing tool?

On the internet, there is flood of examples in which marketers “appear” to be generous when in actual fact they are not – they’re very charming, have a lot of energy but the heart is cold.  In the end, they withhold the most important details in order to sell customers more and more and more – it’s never enough!  And people, trying to build an income online, find themselves broke and flattened by the experience being blamed by the marketer for something or other – not working hard enough, not doing the right things, etc.  Some brick and mortar stores and other businesses do the same – it’s not exclusive to the internet – huge promises to get people hooked but the product does not deliver – we’ve all had that experience!

During the time of “plenty”, not that long ago before thousands lost their jobs in many prosperous countries, people would buy, buy, buy.  Now the tide has turned and the trend is towards buying quality rather than quantity.  Still, many internet marketers believe that the higher the price, the higher the perceived value.

This week-end, I participated in a much more powerful tool – sincere generosity. A woman, Shawna Seigel,(formerly Shawna Fennell) presented an entire week-end of education for internet business people – the ones starting out and the ones wanting to improve their businesses – FREE! You heard right – FREE!  And it’s not the first time either!

She’s been in an internet-based business for many years starting out as a single mom with kids to support and no money.  She found the free tools which were available at the time – there weren’t many – and built herself a business online, packing her products for shipping in the wee hours of the morning while her children slept – she had to put a roof over their heads and food on the table.  Her business grew and grew.

Her success allowed her to attend classes and conferences.  She added up the costs of one such conference – over $5,000.  She knew that most people simply couldn’t afford to spend that kind of money learning how to create a business so she used her resources and contacts to build the New Life Event.

She organizes and runs  the New Life Event twice a year.  Presenters donate their time and participants promote the event on social media – no sponsors, no advertising, no lengthy self-promotions – just down to earth real, usable knowledge imparted from presenters to participants.

Unlike many conferences people attend nowadays where participants pay a fee, hotel rooms, meals and transportation, presenters at the New Life Event come to you via webinar technology.  And many of you have been to conferences where you paid a fee only to listen to one sales pitch after another.  At the New Life Event, presenters do it for free and the only promotion they have is the introduction by Shawna and their contact information on the screen – the time is spent imparting knowledge to participants.   The presenters teach!    Amazing as it may sound, especially in the internet world, this generosity is still very rare – it takes a lot of resources, organization, time and effort to put these events on – it’s not an ad on the SuperBowl – it’s real costs to a business from the most precious of their resources – time and people.

Hers is not a multi-billion dollar corporation which has huge numbers of people to support the effort and that’s what make her generosity even more incredible.

For those like me who do believe in loyalty, she has earned my loyalty – her generosity is amazing!  I learned a great deal this week-end – all week-end long – it would have taken me a long time to find all these presenters – in one week-end, not only do I have knowledge, I have genuine resources on which to rely as my business grows. (this wasn’t my first and it won’t be my last New Life Event)

If you are building a store online, consult with Shawna at http://www.1choice4yourstore.com/. And, if you are looking for sources to get those products, I would recommend Chris Malta at Worldwide Brands, http://www.worldwidebrands.com/another person who has a ton of free videos teaching you the ins and outs of sourcing and selling products online.  Between these two people, you’ll start out on the right foot!   No, I’m not making any money promoting either business – these two people are sincere in the help they give small business owners – would-be or established.  I want people starting an online business to begin with the right people rather than kiss a lot of frogs (in some cases, this is an insult to frogs!) as I have done on my journey!

In their case, generosity is a great marketing tool because it is sincere – they don’t tell you they over-deliver, they pre-deliver in practical ways that you can use whether or not you buy their product.  In the end though, they’ve sold themselves to you and you can’t forget them – you’ll gladly tell others about them.

Generosity is a great marketing tool when it is sincere and honest, giving without expecting anything in return and providing something truly useful.

Lorraine Arams

http://www.wizetime.com

Are Managers Hard of Hearing?

Are Managers Hard of Hearing?DO – stop talking about it! Just get the job done!

How many times does Tom Peters have to say it? 

Are managers hard of hearing?

[youtube]http://www.youtube.com/watch?v=0UyvJgOCS1w[/youtube]

I was amazed to see a video on YouTube with Tom Peters still preaching the same message, ‘Don’t talk about it – do it’.  And here we are decades later after Tom Peters first started delivering that message still on the same track of the same record!  What is it about managers who have learned that meetings are the be all and end all?  How is that efficient?  How is it cost effective?  Where are the economics?

In the health industry, it was meetings from morning til night.  I was drained.  I had never ever been in an environment with so many meetings to accomplish so little.  And yet people continued to meet day after day, week after week.  What a waste of valuable time and what a waste of the taxpayers’ money!   Yes, of course it is necessary to have some meetings but meetings on purpose for information, to address a problem, to find a solution or whatever but . . . there is no necessity to be in meetings day in and day out.  When does the managing part of the management job get done?  Yes, I know, that’s the hard part!

Imagine how much it costs to have a boardroom full of managers sitting around meeting and accomplishing nothing except scheduling more meetings – the cost is astronomical!  It was a habit in the health industry as it was in government and big corporations  - nothing more.  They truly believed that’s “how business is conducted”!  Of course, there’s a status symbol attached to it too – if you’re in meetings all day, you must be important!  Not.   

Let’s simplify this notion: 

Imagine if a farmer said to his/her family, “It’s time to plant the seeds but let’s talk about it first”.  Because of the numerous meetings, the seeds are planted late or not at all.  Where do you think we would get our food from?  Absurd to think about it, isn’t it because we expect the farmer to know his/her business, get the crop planted on time for maturity during the growing season.  Yet, we accept the notion of late planting or not planting at all in boardrooms – odd, isn’t it?

You don’t have to believe me – there’s a guru who knows the subject much better than I could ever.  I believed in what Tom Peters had to say when I first read his books.   I believe that, today, more than ever, his message must sink in especially in North America where we have seen a lot of shenanigans at the top but little in the way of productivity – a few getting extremely wealthy while thousands are losing their jobs!   Could you expect anything else when people are meeting just to meet – eventually, like little kids in an unsupervised classroom, they’ll eventually get into trouble out of sheer boredom – much more exciting to plot than to actually do work! 

Go, Tom Peters, go!  One day the message will get through . . . . we hope!

The 3 Most Important Time Management Tools

RESOLUTIONS – HAVE THEY WORKED? NO? TRY THIS. SAY YES TO SUCCESS!

RESOLUTIONS   HAVE THEY WORKED? NO?  TRY THIS.  SAY YES TO SUCCESS! Tweet This Post

BURN OUT . . . CAN YOU RECOGNIZE IT?

BURN OUT . . . CAN YOU RECOGNIZE IT?

You sit looking at the pile.  Stare into space.  Your body hurts from the stress.  Your mind goes from frantic to dead quiet. 

You know you have to get the report done for tomorrow and you haven’t even started.  Worse yet, you don’t want to start.  You don’t want to do anything except sit and stare blankly at the wall. 

And that’s burn outno energy or willingness to go on with anything knowing full well what the consequences will be – somehow you don’t care and yet you are very worried.  Your whole life has become an incessant world of push and pull – you want to but you don’t; you know what to do but you don’t have the energy; you know the consequences and you don’t care; you don’t care but you worry. 

The drag is the worst part – you seem to be dragging yourself around everywhere you go in everything you do in everything you say – it’s all heavy, really heavy like you’re pulling a monster truck every inch of the way!

Physically you’ll feel exhausted and you often get tension headaches or severe lower back pain for no apparent reason – you never had them before but now they become a regular occurrence.  Sometimes, the lower back pain is so intense, you can’t even walk!

You have small accidents quite regularly – stubbing your toe, dropping things, and absent-minded run ins with chairs, walls, etc.

You check your work over and over again – yet there are still small mistakes like spelling or reversed numbers.  You’re horrified by the small mistakes instead of taking them as they are – small!

 Spiritually you feel empty, totally disconnected from everyone and everything.  You just wish everyone would leave you alone.  People just seem to add to the feeling of being burdoned and you don’t reach out for help either.  Everything is meaningless to you – everyone another stress.

Emotionally you sense you don’t have time to get anything accomplished.  You really want to distance yourself from everyone so you can get something done.  You don’t visit with friends any more.  You stop going to the gym.  You stay at work longer and longer and longer and less and less done.  Soon you feel like a martyr and soon a loser because you see everyone around you going home on time and yet there you sit.  You sit trying to accomplish the smallest tasks that seems to take forever.

Your calendar is filled with missed deadlines and you wonder why – you got everything done before, why not now?  Appealing to you are the escape mechanisms like alcohol, spending, drugs or even sex.  However, at some point in the burn out process, you couldn’t be bothered with these things either.  In fact, you know you have to get your act together but you don’t want to.

Every happy moment experienced by others is one that makes you feel even worse.  If someone gets engaged or has a baby or a birthday or gets married, it’s hard for you to be happy – you just can’t be happy no matter what.  Before, you would have joined in the congratulatory offerings and been genuinely pleased for the person.

You watch the clock too.  You were likely a person who was never a clock watcher but now you are – you can’t wait until 5 o’clock comes around so everyone leaves and you’re alone.

Alone becomes more and more appealing because you somehow think you’ll get something done.  But you’ll find that an hour has passed and nothing has been accomplished – you go into a blank world in your mind – you can’t move.

Clutter – one sure sign of burn out is clutter.  The clutter increases or your appearance deteriorates because of your perception that you don’t have enough time to get everything done.  You’re likely not sleeping much either so that doesn’t help – you look like it!

Work - you look at your work and it’s odd.  Some of the things you say or how you phrase things is so out to lunch that you can’t even recognize it as work you have produced sometimes.  You’ll have moments of brilliance mixed totally off the wall content.  Sometimes you’ll say things just don’t make any sense and you know it.  Everyone around you knows there is something wrong but most of them can’t identify it – you’re acting strange and that’s all they know.

You don’t have breaks – you don’t eat lunch unless someone drags you out and brings you something to eat -

Depression - is very close at hand – a deep, deep depression – you can feel that too.  The disconnect with everyone and everything and the perception there is not time for anything or anyone is a sign it has crept in.  The lack of caring and being hyper at the same time is a clue.

So what do you do about it? 

The first step is to go to your doctor and get some help.  Your doctor will likely tell you the road back to your normal self will be slow but there is no doubt you’ll recover.  Your doctor will likely give you a letter recommending a medical leave from work.  Take it.  Don’t even hesitate.  Take it.  It’s the best beginning to recovery you can get and get some counseling from a professional who specializes in recovery from burnout.  Even if you can’t get stress leave, take vacation time or a leave of absence.  You need to get away from work for a little while.

Exercise - start an exercise program immediately and exercise as much as you can every single day – weights, cardio, yoga - and go outside as much as you can every single day – surround yourself with nature -

Eat good food – preferably organic – your body has taken quite a beating through this process and it needs nourishment.  Take vitamins too – every day.  It’s critical that you get some good vitamins and take them.

Journal – talk to yourself in a journal about what you feel, don’t feel, etc.  Anything.  Every day sometimes several times a day.  It’s important to get it out.

Read good books both fictional and non-fictional.  Non-fictional – read about learning to handle stress better and start adopting some techniques which suit you.  Fictional will bring your mind into a world of fantasy where you can get lost for a little while.

Massages – start getting some massages.  They help release the tension and the toxins that build up in your body.  It doesn’t have to be expensive – you can go to a nearby school where they teach massage.  In some cases, your health insurance will pay for it.

Talk to your family.  Let them know what’s happening and what you need from them.  Sometimes it’s just a matter of letting them know you’d love their support but you’ll likely be spending a lot of time by yourself in the next while.

Understand what stresses you the most and what you can do to help you control your stress.  That’s very important so you never get to this point again.

Time – learn to schedule appropriatelyAt first, don’t put time limits on activities.  For instance, say you want to exercise every day at 10 am – don’t put a limit on it – just leave it wide open so you have no pressure to finish.  Soon, you’ll get a rhythm going and you’ll be able to access how long you like to exercise for. 

Get into the habit of slowly introducing regular times to do things such as having lunch – you probably skipped breakfast, lunch and dinner in your most acute burn out stage.  So set times and make the experience pleasant each time – food you like – not too much – create a ritual such as placing your knife, fork and napkin on a placemat before starting to prepare your meal and sit with music to have your meals.  Keep regular hours to eat each meal.  Make it a very pleasant event which you cherish. 

Organize your space a little at a time.  For 15 minutes, 1/2 hour or an hour a day, declutter your world.  It’s very therapeutic.

And only you can know what else you’ll have to do – every life is different – every person is differentbut the key is to give yourself the time to heal.  That’s your first most important step whether it takes a week, three weeks or several months – you need the timedon’t kid yourself either – you know you’ve burned out – you know it deeply.  But there is a tendency to deny it and keep on no matter what – it’s the worst thing to do.  Take time to get better and get some better time and life management skills so you never experience burn out again.  Yes, I’m talking from experience – been there, done that – and yes, I got over it successfully.  If you want some coaching, I’m available and my fees are low because I simply don’t want to add more stress to your life with huge fees that you cannot afford at this point.  Contact me through my blog here:  www.wizetime.com.  You’ll see I have a contact form.

Now – do one thing – only one thing – go get better!

WHAT’S THE BIG DEAL? OPERATIONS – WHO CARES?

WHATS THE BIG DEAL? OPERATIONS   WHO CARES?What’s the big deal someone asked me.  This person felt that sales are everything.  It doesn’t matter if operations run amok as long as sales are high. 

The logic here is:  “If I’m making a lot of money, it doesn’t matter if my kid buys a Ferrari every month and wrecks it.  The money is there!?  

No one in their right mind would say such a thing but when people say that “sales is everything and nothing else counts” then it’s tantamount to saying the same thing.  (yes, I know, it’s called marketing today)

Take Government for instance -   spend, spend, spend – there’s more where that came from – and our taxes go higher and higher and higher – and then the ingenious bureaucrats come up with all kinds of new ways to tax us so that we don’t notice like new sales taxes or new transit fees or taxes on gasoline.  Inch by inch our income is taxed in one way or another while government continues wasting money as is readily apparent to taxpayers.  Do you even hear of anyone revamping government and cutting out waste?  They cut out jobs – it’s not the same thing!  In fact, it’s worse!  Now we have a government taxing us more than ever, reducing services by having fewer people in places where the public is being served – on the front lines -  increasing senior bureaucrats’ salaries and politicians’ as well as adding more and more expensive  perks for certain people while maintaining wasteful practices – doesn’t make sense, does it?

In your business or enterprise  or non-profit, you tax your clients too in a way.  If your expenses go up, then you increase your prices to secure the profit you are looking to achieve.  However, unlike government taxes where there are no limits, there is a limit what a client will pay for your services or products.  Do you first look at increasing sales or increasing efficiencies?

Here’s an example.  A company had a massive amount of material had to be shipped for events.  Operations were in chaos.

WHATS THE BIG DEAL? OPERATIONS   WHO CARES?

Just on the shipments alone, and there were many, at least half of the cost could have been saved  if operational efficiencies had been the norm to prevent the need for last-minute shipments.  Imagine that – at least 1/2 the cost saved!  That translated to thousands and thousands of dollars needlessly spent each and every month!  But hey, sales were everything and the millions kept rolling in – who cares about a few thousand dollars here and there?

A lot of people protest – but my workplace is not like that.  Really?  Did you ever try to call your place of business anonymously and ask typical questions which clients or would-be clients would ask?  Did you ever follow an order from beginning to end?  Did you talk to past customers who didn’t return?  Many people are surprised at what they find. 

Ah, and sometimes, the “boss” sees there’s a problem, blames everyone in the company and fires  all managers and executives.  Get some new blood in there -  what a stupid idea!

At a cost of around $40,000 or more to hire a new employee nowadays, is that truly cost efficient?  No.  Why?  Because it doesn’t solve the problem.  The problem is the “boss” – the lack of cohesiveness within the company which this person should be bringing to the operations is not happening.  If the boss can’t or won’t do it, then someone should.

WHATS THE BIG DEAL? OPERATIONS   WHO CARES?

What will good operations provide?  It’ll save money.  It’ll make time consumption more effective. It’ll make your customers happier.  It’ll make your employees happier.  The company will grow logically and someone will be in control of hiring only the people absolutely necessary to enhance the operations.  The sales people will be happier because they won’t have to deal with unhappy customers.  And, the “boss” will be happier because the profits will be higher for less effort.

So, if this is so fantastic, then why don’t people make sure their operations are sound, efficient and effective?  Why indeed!

   

NOTHING COSTS YOU MORE TIME AND ENERGY THAN TECHNOLOGY!

Technology – a help or a hindrance – Technology was suppose to save us time!  And that is true for many processes we encounter every day – crunching numbers, finding directory information, researching, word processing, taking pictures and sharing them, etc., technology has made life much easier.

But . . . . go outside the main stream services and products just a little and . . . . BANG!  . . . . your time disappears into a black hole of technological marvels all telling you what each widget can do.  Great! 

Programmers - Lots of great programmers coming up with lots of new tools.  What they don’t tell you, are the glitches with applying each one.  You have to go here and you have to go there and you have to ask this person and that other support person and then you have to ask more questions (because they know their stuff but you don’t know what they know) - the time consumption is horrendous!  And, of course, you find out in articles that if you happen to pick the wrong basic thing and combine it with another wrong basic thing, you’ll have to start all over again!!! 

Segmentation & Specialization – The industry is so segmented and each component is so specialized, there’s no one out there thinking through the business aspects and linking everything.  – oh – correction – there could be – but another chunk of hours trying to find them because you’re likely not using the right terminology! . . . .I could be asking for an orange but I was suppose to ask for a navel orange . . . !!!!

Yes, it’s okay to have specializations – it’s necessary – the same as a mall – you have a clothing store, a shoe store, a drug store, a grocery store but they are all linked into one common thread – shopping and there’s a path from store to store.  Stores display their wares – warts and all – and store people help you figure out if something is right or wrong for you.

For instance, someone told me to start a blog on WordPress so I did and I have found it to be a very interesting process.  Because I’m learning, I have been doing a lot of research and am now starting to understand how I turn blogging into an on-line business. 

So, I think up an idea, I want to try it only to find out that I cannot do that on .com but I need to go now to .org of the same name company - huh????  For non-techie’s, this simply doesn’t make any sense whatsoever.  Why not just simply include it in upgrades and make it seamless for the consumer.

Now I have to figure out the difference between the two, find a web host, download .org software, and I’m on my own for all kinds of things like controlling spam.   Makes no sense at all to me.

If I were the company, I’d make it possible to add on some widgets on the sidebar the same as Blogger does – I don’t have to go to Blogger.org to do it – and I still get all the same coverage as just the regular old Blogger – simple – easy! 

Some can explain and their services are easier to integrate – I have spent hours now talking to AWebber who are so terrific in explaning technology easily and making their services so user friendly, it’s incredible!  If all online services studied AWebber about how to explain their to services to clients and how to make their product easy to use as well as how to use their product with other products, then all of this process would be simple.  AWebber know their stuff and are willing to help – they know they are the technology experts and the people using their services are often not nor do clients have the time to “figure it all out”.

Chewing Time to the Nth degree – So, the moral of the story – technology can chew up time like there is no tomorrow.  If you are entering into a new part of the technology world, expect to spend a huge amount of time sorting what’s what and practically becoming a techie yourself. 

It’s like this – getting into new technology is like buying a car in parts – you have to research and pick your own body, engine, drive shaft, transmission, ignition, etc  and understand what each part does, figure out if they are compatible and then you have to put it together yourself, do the mechanical repairs yourself and monitor your car with all kinds of gadgets to make sure it’s all working properly!  Oh, yes, and you’d have to know little tricks too like adding the transmission fluid – if you didn’t know these tiny little facts that likely no parts person would tell you, your transmission won’t work!  If anyone had to buy a car this way, there would be few people buying cars – in fact, the car industry would likely never sold a one!

Those who can help – yet another story – They say, well, there are techies who can help you.  Ah . . . . but . . . . that’s a whole other story altogether – which one?  for what purpose?  Unlike a car, there is no car mechanic who knows all the systems, how they are all work together and how to fix problems.  No, in technology, even for a small thing like a small website, you need a designer, a graphic designer, a SEO expert,  and the list goes on for just a simple website.

 Yes, you say, well get one already made.  Really?  Then, you have to figure out if the the company which is offering these “ready mades” will stay in business, are they reputable, do they offer large enough bandwidth, the amount of downtime they experience or not and the list goes on and on and on and on.  And, when you do arrive at the be all and end all of prefab websites, then you have to figure out all the plugins, shopping cards, merchant accounts, entering new products, creating new descriptions, uploading pictures (& hosting picture), and, there again, the list goes on and on and on.  See a Yahoo store – so popular today and some of the best prefabs you can get  - but it takes 1Choice 4 You – a whole company – to help you put it together properly so it all works as well as possible!  Great looking stores – prefab – but, again, it chews up time like mad!  Yes, it’s true – you can go to forums and blogs and get help – guess what???  More time is chewed up finding the good forums/blogs/etc. . . . .

And that time doesn’t include all the other things you need to do in order to give it yourbest shot at creating a viable business – business plans, product sourcing, capitalization, newsletters, customer service, etc. etc. etc. 

The difference – You say, well, if you had a brick and mortar store, you’d have to do leasehold improvements too – maybe – and once done, it was done – not so with websites – you continually have to work on them and keep them fresh.  Then you have to be connected to Twitter, Facebook, LindedIn – then you have webcasts, podcasts, webinars, etc.  And you have to intergrate all the old fashioned stuff too into your business plan - and both kinds – traditional paper and untraditional online advertising and promotion!

We are so connected to the internet now and the industry is still so “unconnected”, the challenges for the average person are overwhelming not to mention trying to understand lingo and instructions that don’t work because they missed a few steps that “you, the customer, should have known”. 

The industry needs work – Lots of great people in the industry – great online help in some cases – but if they only could sit where I sit and so many other people are sitting, they would be amazed at the maze created by the internet and technology.  It’s no wonder that many people just sparingly use the internet for find a phone number or get an answer to a question but to actually use the internet in any other way for most people is very, very difficult and time consuming.

For instance, if my blogging software company just made a “mall” type service as its business, it could be making a lot of money.  A person shouldn’t have to know from the beginning that there are 2 different categories of  – .com and .org and that each allow the user to do different things.  Make it one company – one thing - then offer people options as people who choose to grow with the software can take advantage of. 

Support only goes so far – Yes, the Support  has been terrific in answering questions but after 3 days I still have no idea what the transfer will take in order to do what I want to do.  It should be seamless – what I want to do is so simple, it should be seamless and should really take no more than a few clicks to accomplish – it’s just a matter of adding an opt in box onto my blog – simple.  Over 3 days of trying to get that done and I’m still nowhere!  All I wanted was to put an opt in box on my blog from AWebber!  That’s all – and all of this for just that!  The amount of material one has to read to do the simplest task is extraordinary!

So . . . small business people . . . be prepared for a long haul or throw money at it – and, then, again, you’ll have to make sure the money goes to the right people to do right things for what you want – in addition to just regular ‘getting into business’ processes.  Prepare for one heck of a journey!

It's raining today – and it's wonderful!

Today, we had rain – lots of it – with tiny glimpses of sun – and it was wonderful!  Weather is so fascinating – so interesting – and if you watch weather, it’s a lot like business – there are periods of sun, wind, storms, rain, sleet, snow, tornadoes, hurricanes, twisters, cloud, and combinations thereof.

If you think of your business this way, then it’s not surprising that, at times, you’ll feel what you feel as the circumstances of surrounding your business change.  Accept it.  Work with it.  Weather the storms no matter how great or turbulent or devasting – know they’re coming and so is the sunshine – good times, profitable times in your business.  That’s why it’s good to plan and work with your plan constantly to make the necessary adjustments for the business climate at any given moment.  What you can foresee, you can adjust for – if you don’t know the weather report, you’ll not bring your umbrella!

Time spent reviewing and adjusting your plan is time well spent – every single week – make it a habit that every Friday you review your plan and make the changes – better to make tiny incremental changes than to face a hurricane!

 

U.S. AND CANADA – GET SOBER! BUSINESS SOBER, THAT IS!

Canadians and Americans need to sober up about business in was once “the center of the universe”.  The reality that these two countries faces is sobering.  Read this article and you’ll know what I mean – so if you’re thinking about going into business for yourself, think seriously about your strategy – your “target market” -

http://www.tallahassee.com/article/20091031/BUSINESS/910310319/1003/business